Kaviraj Kalsi
नमस्ते Hello Bonjour Guten Tag Hola Nǐ hǎo Konnichiwa Olá I AM
UX/UI & Product Designer
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Recent work
Case Studies
From early ideas and UX strategy to polished interfaces and digital experiences. A selection of projects, products and experiences I've designed.
Pashmina
A heritage cashmere label reintroduced online: identity, storytelling and a Magento buying flow built around texture and provenance.
+38% add-to-cart
United we care
A dense consultation platform rebuilt around one question: what does the expert need to see first? Component library, states, and all.
4 min saved per session
User Onboarding - UWC
Removed friction, anxiety, and hesitation in onboarding process for users who may already be emotionally vulnerable.
92% onboarding completion
Puja booking flow - SelectAstro
An App build to perform religious ceremonies and Astrology consulting for target age above 35
95% Retention rate from non-tech people
Designer by nature
Builder by choice
About me
I work at the intersection of design, technology and visual thinking.
Over the years, I’ve worked across digital products, websites, eCommerce and branding, always looking for the simplest way to make something feel better.
My working stack






Work Experience
2016-2018
3s logics
2018-2019
Pashmina.com
2020-2022
Freelance
2022-2024
United We Care
Education
2011-2014
Bachelor in Computer Applications
Lyallpur Khalsa College
- UI & UX
- Design System
- Website
- Shopify
- Figma
- Prototyping
- UI Consulting
- Design audit
- Wireframing
- WordPress
- Logo
- Branding
What I Do
UI UX & Product Design
Research, user flows, wireframes, interaction design, visual systems and high-fidelity interfaces for digital products.
Web Design
Strategic, responsive websites built around content, usability, interaction and conversion.
WordPress & Shopify
I design and build websites using WordPress, Elementor and Shopify — bringing ideas to life without losing the details.
Branding & Visual Design
Digital branding, social media design, visual systems and creative direction for brands that want to stand apart.
Playground
Curiosity becomes craft, A growing collection of experiments exploring motion, typography, interaction and code.
Cursor Weight
Typography reacts to cursor movement, creating a sense of physical weight.
ApneLog
An app targeting elderly people tp digital world and communicate more with freinds
Contri
App to batter manage expenses and schedule payments in circle